SwiftPOS Rebrand Announcement

SwiftPOS Rebrand Announcement

To modernise and reinvigorate, while paying homage to the past.

Introducing:

History Shapes The Future

Established in April of 1995 as Samford Software, SwiftPOS was not conceptualised until 2004. The logo was created to brand the companies new point of sale system. The Swift, a reference to the agile and fast-flying species, was specifically used for its connotations for efficient and accurate high speed.

The product quickly lived up to the Swift name, becoming a leading point-of-sale system in the industry, delivering new market lead technologies. The brands reach across the market was further spear headed with a strong global reseller and support network, which continues to underpin the brands identity and reach in the industry today. 

In late 2020, after a successful 25 years, SwiftPOS was acquired by MSL Solutions. The successful acquisition sees a new chapter in the SwiftPOS brand. A core objective for MSL is maintaining the brands historical identity and the 40+ business’s that make up the global reseller network. 26 years of success has established an industry leading brand that continues today to provide fast,  large-scale solutions to a range of venues from cafés to clubs, to 50,000 seat stadiums.

The Idea

To modernise and reinvigorate the SwiftPOS brand while maintaining the brands’ historical identity, recognition, and industry leading name. Providing consistent brand appeal in our core SwiftPOS products and modules.

Available Soon

The new SwiftPOS will be available in SwiftPOS versions 9.47 and version 10.25.