Established in April of 1995 as Samford Software, SwiftPOS was not conceptualised until 2004. The logo was created to brand the companies new point of sale system. The Swift, a reference to the agile and fast-flying species, was specifically used for its connotations for efficient and accurate high speed.

The product quickly lived up to the Swift name, becoming a leading point-of-sale system in the industry, delivering new market lead technologies. The brands reach across the market was further spear headed with a strong global reseller and support network, which continues to underpin the brands identity and reach in the industry today. 

In late 2020, after a successful 25 years, SwiftPOS was acquired by MSL Solutions. The successful acquisition sees a new chapter in the SwiftPOS brand. A core objective for MSL is maintaining the brands historical identity and the 40+ business’s that make up the global reseller network. 26 years of success has established an industry leading brand that continues today to provide fast,  large-scale solutions to a range of venues from cafés to clubs, to 50,000 seat stadiums.